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SSI to open Crystal Jade restaurants

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By James A. Loyola

Retail firm SSI Group Inc. continues its expansion into the restaurant business by securing the right to own and operate Crystal Jade restaurants in the Philippines.

In a disclosure to the Philippine Stock Exchange, SSI said it has entered into a territory agreement with Crystal Jade Management PTE Ltd.

This will include Crystal Jade’s successful international concepts Crystal Jade Golden Palace, Crystal Jade Hong Kong Kitchen, Crystal Jade La Mian Xiao Long Bao and Crystal Jade GO.

Since its foundation in Singapore in 1991, the Crystal Jade group has been recognized as a MICHELIN one star brand in Singapore for three consecutive years (2016 to 2018).

It has also received multiple MICHELIN Bib Gourmand commendation awards for its locations in Shanghai and Hong Kong, both attesting to its commitment of preserving the rich traditions of Chinese cuisine. The group’s portfolio of specialty dining concepts ranging from fine dining to casual dining and quick-service restaurants has extended its reach to over 100 outlets in 30 major cities across Asia Pacific.

“The strategic partnership with SSI group is yet another proud moment for Crystal Jade,” said Crystal Jade Culinary Concepts Holdings Chief Executive Douglas DeBoer.

He added that, “we are excited to join in partnership with such a renowned specialty retailer which has successfully brought so many iconic international brands to the Philippines.”

Of the four international formats, Crystal Jade Hong Kong Kitchen will be the first of the concepts to be launched by SSI in the country.

Celebrating authentic Hong Kong Cantonese cuisine, Crystal Jade Hong Kong Kitchen is slated to open on the first quarter of 2020 in Central Square in Bonifacio Global City.

“We are very excited to be partnering with Crystal Jade to open their unique international Crystal Jade restaurant formats in the Philippines,” said SSI President Anthony T. Huang.

He added that, “the opening of Crystal Jade in the Philippines is aligned with our desire to provide consumers with complete lifestyle offerings through global partnerships that cater to the eclectic and sophisticated taste of the Filipino consumer.”

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