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Cebuana mobilizes workforce as ‘Iponaryo’ ambassadors

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By Bernie Cahiles-Magkilat

Leading microfinancial service provider Cebuana Lhuillier has mobilized its 8,000-strong workforce to teach Filipinos on the importance of savings in achieving financial goals.

Cebuana Lhuillier President and CEO Jean Henri Lhuillier

Cebuana Lhuillier President and CEO Jean Henri Lhuillier

Cebuana Lhuillier President and CEO Jean Henri Lhuillier said their workforce will serve as “Iponaryo” (from the Tagalog word “ipon” for savings) ambassadors whose mission is to educate and demonstrate how Cebuana Lhuillier Micro Savings could jumpstart a bandwagon of savers.

Through the “#KayaNa: Unbanked Filipinos No More/Iponaryo” movement, Cebuana Lhuillier has taken its financial wellness campaign from its branches and head offices to barangays and communities all over the country.

“We want to be more than a microfinance company, providing quick cash to the underbanked and unbanked for their short-term financial needs. We want to become an enabler for a better future to empower Filipinos to navigate their life in any direction and be captains of their own ship,” said “We want to help them graduate from bridge financing options so they could experience financial freedom,” said Lhuillier.

Cebuana Lhuillier has developed a two-pronged campaign: First – teach all 8,000 employees to become “Iponaryos” by sharing the importance of saving and having your own savings account and how to achieve and secondly, all these 8,000 employees to become “Iponaryo” ambassadors who will teach millions of Filipinos in different communities.

Earlier in the year, Cebuana Lhuillier tapped financial expert to co-develop a module on the barriers and techniques to effective saving thru the book “Ka-CebuanIpon Diary” booklet which is being distributed to participants of several lecture sessions.

According to Lhuillier, the “Iponaryos” are equipped with the fundamentals of saving and basic financial management skills, all 8,000 Cebuana Lhuillier employees formed multiple pocket groups in Metro Manila, North Luzon, Central Luzon, South Luzon, Central Visayas, Eastern Visayas, Western Visayas, and Mindanao to teach in communities of CebuanaLhuillier’s philosophy of financial wellness and the importance of being an “Iponaryo” and have so far done close to 300 pocket sessions nationwide.

Since the launch of the “Iponaryo” movement in June this year, close to 2 million Cebuana Lhuillier Micro Savings new accounts have been opened from these on-ground activations, converting clients to instant CebuanaLhuillierIponaryos.

Attendees of each lectures are from different walks of life such as students, teachers, governement employees, fisherfolks, fast food crews, office employees, SME owners and the like.

With at least 200 more CebuanaLhuillierMicrosavings “Iponaryo” sessions lined for the rest of the year individual events lined up this year, Cebuana Lhuillier will continue to conquer every mile to convert three million Filipinos into Iponaryos by the end of 2019.

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