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PLDT leads in home broadband


By Emmie V. Abadilla

PLDT, Inc. boosted revenues on home business group by 10 percent to its highest-ever level of P36.4 billion in 2018, due to rising customer demand for fiber-powered broadband services.

PLDT logo (Credits: PLDT via Facebook | Manila Bulletin)

PLDT logo (Credits: PLDT via Facebook | Manila Bulletin)

In the past year, PLDT signed up 245,000 new home customers for its fiber-powered Internet services which increased its broadband subscriber base to over 1.9 million. This raised PLDT Home’s data service revenues by 33 percent to P27.5 billion, which now accounts for 75 percent of total home revenues.

“2018 has been a stellar year for PLDT Home,” according to PLDT-Smart SVP and Consumer Business Market Development Head Oscar A. Reyes, Jr.

“With our aggressive network expansion, we were able to provide Filipinos everywhere in the country with the most powerful network, world-class products and diverse content that allow them to fully embrace and enjoy their digital lifestyles.”

Demand for high-speed broadband services at home has been driven by the growing appetite of Filipinos for online video entertainment services such as Netflix, iflix, Cignal and the NBA.

“Several recent studies have shown that Filipinos are among the most enthusiastic users of online video in the world. We are now watching more video online than through broadcast TV,” he explained.

To serve this growing demand, PLDT expanded its fixed and mobile broadband networks through a record-high capital expenditures (capex) program that reached P58.5 billion in 2018.

The telco firm increased the coverage of its fiber-powered fixed network by 57 percent to 6.3 million homes passed, exceeding by end-2018 its 2020 target. Along with greater coverage, PLDT increased the available capacity of its fixed broadband network to 2.6 million ports, 2.6 times more versus the previous year.

To support this rapid expansion, PLDT also added nearly 70,000 kilometers of fiber cables, expanding its total fiber network to over 244,000 kilometers by 2018, a 39 percent increase from end-2017.

PLDT’s aggressive nationwide fiber expansion, through its Fibr City program, continued in 2018.

With the cooperation of local government units, PLDT has fiber-powered numerous areas including El Nido in Palawan, as well as Marikina City in Metro Manila.

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