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PH expects $50-M sales at CIIE

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By Bernie Cahiles-Magkilat

The government expects to generate $50 million in sales this year and $100 million next year from the participation of Filipino manufacturers at the ongoing China International Import Expo in Shanghai.

Ramon M. Lopez

Ramon M. Lopez

Trade and Industry Secretary Ramon M. Lopez said a total of 57 Filipino exhibitors mostly processed food manufacturers are participating at the CIIE.

Lopez said that these sales projections at the CIIE would include sales realized during the expo and post expo sales.

Sales drivers are the processed food products, such as coconut-based and mango products, which account for more than half of the Philippine contingent at the 5-day expo.

Lopez, who led the Philippine team and opening of the Philippine National Pavilion at the Shanghai expo, reported that the 57 Filipino exhibitors are displaying their merchandize and services in the 500 square meter space granted to the Philippines by the CIIE organizers.

The Philippines was looking at 100-booth allocation this year, but was granted only 50 because of the unexpected number of participants.

Lopez said the Philippines has already registered to ensure they have space for 100 booths in next year’s expo.

“We’ve booked already,” said Lopez.

With the doubling of booths to 100 in next year’s CIIE, Lopez expects sales to also double to $100 million.

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