By Bernie Cahiles-Magkilat
Specialized logistics service provider Royal Cargo is leveraging innovative technologies in preparation for the growing demand in the domestic logistics sector.
Royal Cargo Group CEO Michael K. Raeuber said the company has adopted new technologies and upgraded its systems infrastructure to enhance productivity and efficiency.
Raeuber said that one new technology that Royal Cargo is using to consolidate processes and increase overall efficiency is cloud technology.
Its CargoWise One, a single-platform software solution, connects the company to all its local branches, global offices, partner agents and customers.
The program simplifies data input and makes information accessible across all operations, online or offsite 24/7, making even remote access possible.
The cloud-based end-to-end logistics solution integrates accounting, document management, and e-commerce to handle sales and customer relationship management (CRM) services. It is updated every week with new functionalities and capabilities.
Raeuber noted how integrating CargoWise in the company’s operations has simplified processes and reduced the margin of error.
“CargoWise reflects our commitment to become a world-class total logistics service provider. It is also a testament to our promise of providing only high-quality, reliable and cost-efficient specialized logistics solutions,” he said.
For even closer and real-time monitoring of deliveries, the company uses the Royal TrackPLUS WebTracker.
The program, which was developed by the company’s IT department, is designed to trace and track milestones online from shipment order creation, departure and arrival confirmation to customs clearance and final delivery.
An upgrade, the Royal TrackPLUS SMS edition, allows customers to register and inquire or receive SMS alerts for every completed shipment milestone.
The trace and tracking system enables clients on the go and do not have Internet access to monitor their orders through SMS.
Company vice president for global IT Abet Cabungcal said the program now also has a tablet edition.
Downloadable on any smartphone or tablet through Google Play or Apple Appstore, the mobile version functions like the web-based trace and track system but also allows custom login for clients so they can access data for all of their shipments.
Another mobile app that Royal Cargo uses is the electronic Proof of Delivery or ePOD.
Designed to speed up system updates for delivery confirmation without having to wait for drivers to return, the program connects to a control tower that receives all delivery orders and dispatches these to drivers with ePOD mobile devices.
The driver confirms the task upon login and captures relevant information upon arrival on the destination.
Relevant data consisting of arrival, loading or unloading, departure, location via GPS, signature, images and time stamps are converted to an electronic delivery receipt that is then sent to the system for automatic POD updating or sending to email recipients.
The ePOD, which can also provide discrepancy and damage report on the spot, was developed by the company to address delays in updating its system, improve communication with drivers, and reduce cases of lost delivery receipts or documents that are rendered unreadable by harsh driving conditions. It also hopes to streamline document processing and delivery confirmation toward fast-tracking billing and collections.
Royal Cargo President Elmer Francisco U. Sarmiento said these solutions combined have greatly improved efficiency and service.
“The ePOd system has increased Royal Cargo’s productivity by at least 20 percent. Besides improving the system internally, the WebTracker and mobile apps have boosted delivery efficiency and improved customer service. We were able to empower our customers with proactive alerts on their shipments anytime and anywhere. We can provide information immediately and can even customize dashboard and reports,” he added.
The company has also migrated its email infrastructure and switched to IPBX to improve communication between its offices, including remote offices and warehouses.
Sarmiento added future plans include strengthening the CRM portfolio and implementing business intelligence and analytics tool. The company is likewise looking to improve its Human Capital Management tool and security infrastructure.
“We will support our plans of putting up major cold and dry storage and vessel operations with continuous technology upgrades, including artificial intelligence to augment customer service and perhaps warehouse processing tools,” shared Sarmiento.
Royal Cargo acknowledges it is the combination of management strategies and human resource investments that will spur further growth in the years ahead. “But new and emerging technologies will certainly play an important role in realizing our dream of becoming the best logistics company in the Philippines,” Mr. Raeuber said.