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Jollibee Foods eyeing more acquisitions in US and China


By Ian Sayson and Sterling Wong

Jollibee Foods Corp., the fast-food chain that controls more than half of the Philippines’ $4-billion market with its signature fried chicken, is looking for acquisitions to accelerate ambitious expansion plans in the US and China.

The targets could be other fast-food chains as well as fast-casual restaurants like Smashburger, the US franchise in which Jollibee owns 40 percent, President Ernesto Tanmantiong said in an interview.

jollibee food

“We are looking at the world arena,” he said. “The acquisition of new businesses is part of our growth strategy and, over the last few years, we have been entertaining opportunities.”

Pasig City-based Jollibee is on track to meet its goal of doubling profit in the five years through 2019, and Tanmantiong now wants it to be one of the five biggest restaurant chains by market capitalization globally.

Jollibee, which had about 14 billion pesos ($272 million) in cash and equivalents as of June 30, operates more than 3,500 stores globally, according to its second-quarter earnings statement. Its best-selling item is called Chickenjoy.

Three-quarters of those outlets are in the Philippines, where the company is capitalizing on an economy that’s grown by at least 6 percent for nine straight quarters. The World Bank projects that streak to continue through 2019 as consumer spending increases and the population grows at a faster rate than the global average.

“We are optimistic with the future of the Philippine market,” said Tanmantiong, 59. “Major pillars will still be the Philippines, China and US, although we don’t close our door to opportunities in other geographic areas.”

Jollibee generated 21 percent of its 113.9 billion pesos in revenue overseas last year, according to data compiled by Bloomberg.

The company’s shares have risen 26 percent so far this year, outperforming the benchmark Philippine Stock Exchange Index. Its current market capitalization is about $5.15 billion.

Its expansion plans focus on overseas locations with a concentration of Filipinos, such as Florida, California, Hawaii and Guam in the US. The chain opened its first Florida store in Jacksonville in March, making it the 36th outlet in the US

In 2015, Jollibee spent $100 million for its stake in Smashburger, which had 362 stores in the US as of June 30. The Philippines company has completed 12 deals valued at about $301 million since 2010, according to data compiled by Bloomberg.

The company has considered about 20 potential acquisitions during the last two years. Local and international media have reported that Jollibee is considering a bid for Pret A Manger Ltd. that values the UK-based sandwich maker at more than $1 billion.

When asked about those reports during the Oct. 11 interview, Tanmantiong would only say the company hasn’t made any bids in recent months.

“We are prioritizing the markets with bigger Filipino communities,” said Tanmantiong, who became president and chief executive officer in 2014. His older brother, Tony Tan Caktiong, founded the chain as an ice cream parlor in Quezon City in 1975.

Jollibee’s Chinese operations include Jollibee and Hard Rock Cafe outlets in Hong Kong and brands on the mainland that include Dunkin’ Donuts, noodle chain Yonghe King and congee outlet Hong Zhuang Yuan.

“China is now one of the highest growth areas in our business,” he said.

The company wants half of its sales to come from overseas, with China and the US being key markets, Tanmantiong said. Yet those plans may be complicated by territorial disputes with China over islands in the South China Sea.

In Europe, the chain is targeting Filipino communities in the UK, Italy and Spain. Jollibee will open its first stores in Milan and London next year, with plans to push into Japan and Australia by 2020.

The company also wants to take its Philippine chicken barbecue chain, called Mang Inasal, and its Chinese restaurants global.

“Our assumption is: the growth we’ve had in the last six years, we can double,” Tanmantiong said. “The opportunities are out there.”

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