DTI-CITEM targets $62-M export sales in world’s biggest food fair » Manila Bulletin Business

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Saturday, November 18, 2017

DTI-CITEM targets $62-M export sales in world’s biggest food fair

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By Bernie C. Magkilat

The Center for International Trade and Expositions and Missions (CITEM), the export promotion arm of the Department of Trade and Industry (DTI), has set a $62 million worth of export sales target, particularly coming from Europe, when it leads Filipino firms in Anuga, the word’s biggest food fair in Cologne, Germany.

CITEM Executive Director Clayton Tugonon said the country is going to feature export products from 19 food companies under the Food PHILIPPINES industry brand during the Anuga food fair next month.

Coconut oil is one of the products to be featured in the FoodPHILIPPINES pavilion in Anuga on October 7-11. It is the third most shipped product to EU countries in 2016, with total export sales of $551.39 million

“The Philippines’ participation in Anuga is part of DTI’s overarching efforts to step up the export drive in EU member states and take advantage of the Philippines’ zero tariff privileges under the EU’s current Generalized System of Preferences Plus or GSP+ scheme,” said Tugonon.

Known as the world’s largest and most important food and beverage fair, Anuga presents a combination of 10 specialized trade shows under one roof, showcasing the diverse product selection in the global food industry.

This year, around 160,000 visitors are expected to join the five-day event to check out the latest and most innovative products from around 7,200 global exhibitors.

In 2015, 35 Philippine companies netted $67.7 million export sales in Anuga. For 2017, DTI-CITEM is targeting $62 million.

“Despite coming with a smaller delegation, we are not pulling any stops with our high export target. We have carefully selected 19 food companies that are primed for the European market, each capable of showcasing the best of what the Philippines have to offer,” said Tugonon.

Aside from food tasting activities, the Philippine delegation will also participate in business-matching activities during the event.

The EU is ranked as the Philippines’ 4th largest trading partner, 3rd largest import source, and 4th largest export market.

In 2016, the Philippines’ external trade in goods with the EU states totaled to $13.713 billion or 9.7 percent share of the country’s total trade, based on data of Philippine Statistics Authority (PSA). Exports to the EU reached $6.970 billion or 12.1 percent of the total export receipts, while imports were valued at $6.743 billion or 8 percent share to total import, resulting to a balance of trade in goods (BOT-G) surplus of $227.74 million.

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