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TPB eyes higher share in AsPac’s tourism traffic


The Tourism Promotions Board (TPB) wants the Philippines to get an increased share in Asia Pacific’s inbound tourist traffic as world-leading independent market research firm Euromonitor International notes the region’s rising percentage in world visitor arrivals since 2008.

Asia Pacific’s share of global tourism traffic had been growing consistently from 20 percent in 2008 to 23 percent in 2012, and is projected to reach 25 percent in 2017 and 28 percent in 2022.

This market trend was presented by Euromonitor’s research analyst Jocelyn Cheung at the TPB seminar held during the recently-concluded Philippine Travel Exchange (PHITEX) 2017.

Cheung also noted that tourists from Asia Pacific traveled mostly within the region, making TPB eye its component countries with large outbound markets as priority targets for intensified marketing campaigns.

“The Euromonitor’s report was confirmed by statistics on the Philippines’ June 2017 tourism performance.  Except for the United Kingdom which ranked eight, the rest of the country’s top 10 sources of inbound tourists were from Asia Pacific such as South Korea, United States, China, Japan, Taiwan, Australia, Canada, Singapore, and Malaysia,” said TPB Chief Operating Officer Cesar Montano.

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