After celebrating its 50th anniversary last year as the Philippines’ leader in the ceramic tile industry, MARIWASA unveils its new set of designs that are attuned to the modern times when it takes part in the 22nd WORLDBEX on March 15 to 19 at the World Trade Center in Pasay City.
But its world-class standard of beauty and durability has remained a constant for five decades.
“By harnessing the innate expertise of the Filipino artisan, MARIWASA was able to maintain the world standards of beauty and durability that it set in 1966,” said MARIWASA Siam Ceramics, Inc. (MSC) President Phaskorn Buranawit, who is also the Country Director for SCG Philippines, MARIWASA’s mother company.
“We felt that the best avenue to launch our modern designs is through the WORLDBEX, where MARIWASA has been a proud partner for years,” added Buranawit, referring to the Philippines’ largest construction building materials’ exposition.
MARIWASA was the first to manufacture both wall and floor tiles in a vast range of colors and sizes in response to the steadily growing market.
“MARIWASA is committed to be always attuned to the demands of an upbeat, young and upwardly mobile market,” said VP for Sales and Marketing Jakkrit Suwansilp. “I have no doubt that our new, innovative designs will catch the fancy of the millennials, a growing and important target market. Our 20×60 wood designs, for example, are better because they are more durable, easy to clean and environmental friendly compared to vinyl flooring and the real wood planks, not to mention our competitive pricing. Our new designs can also be used in the living room, bedroom and other interior requirements.”
Suwansilp added that MARIWASA tiles even go beyond its usual application.
“Now, MARIWASA tiles are being used as wall cladding – substitute for bricks and wood planks. Designs that can replicate natural materials (stone, marble, wood) which is cost efficient and easy to maintain than the natural materials,” said Suwansilp.
MARIWASA’s newest tile designs are grouped into three sub themes namely MORPHOLOGY, which is about innovation inspired by bio mimicry and organic forms; INDIE-FLUENCE, which portrays designs that celebrate individuality and cultural heritage; and INNOTHERAPY, a collection of designs that induce relaxing and healing effects infused with modern technology and with heavy use of natural colors.
MARIWASA’s 2017 Collection is expected to cater to the requirements of modern Filipinos. With an understanding of human excitement and desire, combined with extensive innovation management and commercialization experience, MARIWASA created new designs that provide both exterior and interior application that will never limit one’s imagination.
“With each MARIWASA tile comes a firm commitment to product excellence that is fully supported by extensive research and development, innovative design and some of the most modern production facilities and processes in the Philippines, all of which are now operating under ISO 9001:2000 and PNS/ISO 13006 quality standards,” said Buranawit.
For 51 years, Mariwasa has been synonymous to constant innovation and durability, thanks to ingenious Filipino designers famed for their skill, creativity and exceptionally talented R&D team. Such a combination has pushed Mariwasa as an industry leader as it offered an extensive range of ceramic wall and floor tiles in a variety of designs, sizes, colors and finish, thereby providing customers with an array of prime choices.
“As Mariwasa continues to develop high-value products to serve the growing demand for highly-innovative tile designs, we take pride in the truth that a Filipino brand can compete with the world’s best, setting the bar high for quality standard coupled with utmost commitment to customer satisfaction thus earning the distinction as the preferred brand among architects, designers, and end-users alike,” Buranawit concluded.