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SM Prime cashes in on Santa Rosa as new BPO hub


SM Prime is betting high on the booming business process outsourcing (BPO) sector as it is set to open another office tower in the bustling Santa Rosa, Laguna in the first quarter of 2017.

SM Santa Rosa / Manila Bulletin

SM Santa Rosa / Manila Bulletin

Built right next to SM Santa Rosa, the new BPO tower will have a leasable area of approximately 30,000 square meters, of which majority will be allotted solely for BPO companies. However, there is flexibility for smaller cuts that cater to SME (small to medium-sized enterprises) operations.

Dubbed “Investment Capital of South Luzon,” Santa Rosa is an ideal hub for BPOs and other businesses given its proximity to Metro Manila, but minus the congestion, traffic, and other inconveniences associated with a booming metropolis.

“As Metro Manila is now congested, and a number of the residents of Santa Rosa work for a BPO player in the metro, it is but timely to bring these BPO players close to its workers and employees,” says Juan Marius Cortez, mall manager at SM Santa Rosa.

Cost-wise, it makes sense to operate in SM Santa Rosa. Rents are relatively cheaper compared with office spaces in Makati or Bonifacio Global City.

“As Santa Rosa is still considered to be a province though very close to the metro, provincial rates apply, which can be very attractive to BPO players as they can play along with their operational expenses and manpower costs,” says Cortez.

SM is cashing in on the BPO sector. Aside from SM Santa Rosa, it is also set to open BPO office towers in SM Clark, SM Cagayan De Oro, and SM Southmall.

The opening of SM Santa Rosa BPO Tower comes at a time when SM Santa Rosa is enjoying brisk business, says Cortez.

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