Philippine Franchise Association (PFA) Chairman Emeritus Samie Lim has expressed optimism over sustained growth in the country’s franchising industry on the back of strong economy even amid foreign chain competition.
He said the growth would be also driven by the robust business process outsourcing (BPO) industry and remittances of overseas Filipinos.
“As long as Philippine franchises aim for global competitiveness, they need not worry about the continued entry of foreign franchises. That is why PFA has always advocated for a globally competitive franchise sector. We have to be global in our outlook, aspiration and practices,” said Lim, widely acknowledged as the Father of Philippine Franchising.
Lim, who’s also chairman of the Asia Pacific Franchise Confederation and PFA Vice Chairman Ma. Alegria “Bing” Sibal-Limjoco represented the Philippines in the recent World Franchise Council International Franchising Week hosted by the British Franchise Association (BFA) on March 14 until 19 in Kensington, London. The World Franchise Council Meeting was on March 14 to 15 and the International Franchising Symposium was held on March 16 to 17.
PFA is a member of the World Franchise Council with 45 country members. The PFA delegation headed to Paris for the Franchise Paris Expo from March 19 – 22, 2017.
Lim spoke during the international franchising symposium on March 17 afternoon with the topic “Franchising in Asia Pacific” at a session titled “The Changing Face of Franchising from Around the World.”
Lim noted that the Philippines’ main strategy was to go to countries with a significant number of Filipino expatriates. Overseas Filipinos number about 10 million with high concentration in the United States and the Middle East.
“But the objective is not just to serve overseas Filipinos but to use the support of this market to eventually go mainstream. That is why, Philippine franchises are willing to localize their product offerings,” he added.