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Swedish ambassador confirms: IKEA to open first PH store soon


IKEA in Singapore

IKEA store in Singapore

By Roy C. Mabasa

Swedish Ambassador Harald Fries has confirmed that IKEA has indeed decided to “come in” and will open its first store in the country soon.

During a media roundtable held on the occasion of the 70th year of Sweden-Philippine Diplomatic Relations, Fries said once the Netherlands-based multinational group — that designs and sells ready-to-assemble furniture, kitchen appliances and home accessories — decides to start operating in a particular country this implies major investments and manpower recruitment will soon follow.

“If (IKEA) goes in the Philippines, like it has gone in other countries, there would be great opportunities for Filipinos to find work and there would be investment in putting up stores,” the top Swedish diplomat in Manila said. “I won’t be surprised that once they have set their camp here, they’ll be looking for local manufacturing. I think that would be wonderful and interesting for the Philippines.”

Founded in Sweden in 1943, IKEA has been the world’s largest furniture retailer since at least 2008. The name is an acronym which stands for the name of company’s founder, Ingvar Kamprad; Elmtaryd, the farm where he grew up; and Agunnaryd, his hometown in Småland, southern Sweden.

IKEA is known for its modern architectural designs for various types of appliances and furniture, and its interior design work is often associated with an eco-friendly simplicity. Kamprad, meanwhile, is now one of the 10  richest people in the world and the owner of a more than $40 -billion fortune.

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  • Jocel

    Wow. Finally!

  • Han Seeyo


  • Aubb

    Welcome to Philippines!!

  • Bertil Persson

    Inte oväntat.

  • Mark Michael Salin

    The question now is… Where in PH? But still, we simply can’t wait! :)

  • Huh…how did the operative word “IF” from the ambassador makes it a confirmation that IKEA will setup shop here. Ang labo.

    • BLBITW

      Exactly. Malamang wishful thinking lang, on the part of the reporter. This rumor has been going on for years, and I won’t believe it until I see an actual structure.

    • Bianca Joy Dioquino Resus

      :( nkaka frustrate naman.. akala ko naman sure na.. grrr..

  • marcus cummings

    This news has been floating around for at least 3 years. Unless they start building a place or you actually see them putting up signs, I would chalk this up as hearsay. The owners themselves have been quoted as saying they will build an Ikea store in the Philippines. We have no idea at what stage they are in and if in fact they have started doing any research or at least business case studies. And when they do come, I doubt they will be selling their items that cheap because of duties and such. Items coming from Indonesia and China might actually be cheaper.

    • Arkisa Edwal

      you are right maybe its just a hearsay.. anyway whether they come or not, still we can live.. its up to them if they find it feasible to open a branch in Philippines.. if they open and then close later because of no market then that would be bad… no need to hurry…

      • Barry Wolff

        The potential market is not a problem but the corruption is. All the handouts and concessions they will need to make to opreate here. Its not enough that they pay taxes and employ locals they have to pay bribes too.

        • Arkisa Edwal

          exactly.. you are right!

  • Bianca Joy Dioquino Resus

    haii.. whatever.. location nga d pa masabi., paasa lang.